Isometric is a graphic design firm that specializes in visual identity, print, digital, and exhibition design. Based in New York City, we collaborate with cultural institutions, businesses, and nonprofits to reinvent the way they present themselves visually and strategically. In so doing, we position our clients as leaders within their sectors. Our more well-known clients include the US Agency for International Development, Anthem Health Insurance, Princeton University, Soros Fellowships for New Americans, and Columbia Business School.
We also work with a variety of organizations who represent marginalized and underserved populations, including civilians in zones of conflict, youth participating in American circus, and the beneficiaries of a chlorine dispenser program in Kenya and Uganda. We believe in design that transcends existing expectations by challenging cliches and stereotypes in visual culture.
Philosophy & Methodology
Regardless of an organization’s size or purpose, design is essential to framing a clear and coherent narrative that expresses a mission and achieves competitive differentiation.
Isometric focuses on the human context of our clients’ work, expressing why they do what they do. We often begin with ethnographic interviews and original photography, seeking narratives that are authentic and specific. We then develop visual identity systems that form the basis for deliverables of all scales. These systems are designed to be flexible yet consistent across multiple contexts, from printed collateral to websites, and digital products to physical environments.
Visual Identity & Branding
Exhibitions & Architecture
Strategy, Naming & Copywriting
Web Design & Development
Photography & Illustration
Books & Publications
Andy Chen, Partner
Andy studied sociology at Princeton University, where he was awarded the Pyne Honor Prize, the university’s highest general undergraduate distinction. He studied graphic design at RISD, where he received his MFA as a Paul & Daisy Soros Fellow.
Andy started his career at Pentagram, where he worked on the rebranding of Bausch + Lomb with partner Paula Scher. As a Fulbright Scholar at the Royal College of Art, he conducted ethnographic research on aging, sexuality, and social stigma. Andy is a contributor to Design Observer, Design Taxi, and Open Manifesto. He has spoken at international conferences including Design Indaba, the London Design Festival, the XVIII International AIDS Conference, RGD DesignThinkers, and the University of Chicago Medical Conference.
Waqas Jawaid, Partner
An architect and public artist, Waqas Jawaid received his undergraduate degree with highest honors from Princeton University and a Masters in Architecture with distinction from the Harvard Graduate School of Design. At Princeton, he was awarded the Frederick White Prize for his thesis on architectural apartheid in the Paris banlieus.
Waqas started his design career at Rem Koolhaas’s Office for Metropolitan Architecture in Rotterdam. He has since worked on design for the Bezalel Academy in Jerusalem with Tokyo-based firm SANAA, and urban-scale development projects in China with Skidmore, Owings & Merrill. Waqas has also worked with the Harvard Art Museums on client-side brand strategy to make the institution more accessible.
Jihye Um, Design Director
Born and raised in South Korea, Jihye graduated from Dongduk Women’s University with a Bachelor’s degree in branding and editorial design before earning her Master’s in Communications Design at the Pratt Institute. Jihye has extensive experience working in branding for renowned cultural and commercial institutions, ranging from the Austrian Cultural Forum to Barney’s. At Isometric, Jihye has led conceptual work on major projects including a new visual identity for CareMore, a division of Anthem Health Insurance, and a 10,000 sq. ft. exhibition for The Seward Johnson Atelier.