Design goes beyond understanding a client’s needs: It’s crucial to understand the context of their work, role, and life in their chosen industry.

We spoke with one of our longtime clients, Tennille Haynes, the director of the Carl A. Fields Center at Princeton University, to understand her vision for the Center.

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Eight Days in Italy

by Kyle Picone · November 23, 2016

Ciao! Isometric’s Design Director Nicole Fischetti took a trip to Italy recently and snapped several photographs along the way.

Flying into Milan, her eight-day trip brought her through Rome, Florence, Cinque Terre, and La Spezia where she and friends visited such sites as the Roman Colosseum, Vatican City, Palazzo Pitti, and the Duomo.

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Student work by Jihye

Back to School!

by Kyle Picone · October 10, 2016

In honor of Isometric partners Andy Chen and Waqas Jawaid’s recent appointment as faculty at the Maryland Institute College of Art (MICA), our outreach coordinator sat down with members of the team to ask them questions about their college experiences.

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400 Hours

by Reyna Clarissa · September 5, 2016

I am lucky to have been part of a studio that is culturally diverse, humble, and supportive. This summer experience marked my first internship at a graphic design studio in the United States. I had just finished two semesters at the Maryland Institute College of Art, with focuses in illustration and publication design.

I was stunned to see how the studio created beautiful, aesthetic solutions to tackle major global issues. I had the most interesting conversations with my teammates Andy, Waqas, Nicole, and Jihye. Regularly, we’d discuss how to use visual forms as social tools. At other times, we’d share our life experiences and family traditions. These conversations led to design solutions and ideas for many of our projects.

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Princeton Women*s Center Mural

by Andy Chen · April 29, 2016

We are proud to announce the completion of a new double-wall mural for the Princeton University Women*s Center, located in the historic Frist Campus Center designed by Venturi, Scott Brown & Associates.

Bold and declarative, the design features a snapshot of women’s history at Princeton, narrating the accomplishments of past and present Princetonian women, including Supreme Court justice Sonia Sotomayor ’76, former university president Shirley M. Tilghman, and Ella Cheng ’16, the first female student body president in over a decade. The design expands the visual identity we created for the center in 2012, filled with quotations from major feminist figures. On a campus that has historically consecrated the achievements of men in its architecture, this represents a step towards equal representation.

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A Geography of Psychoanalysis

by Andy Chen · April 11, 2016

Each year, the Princeton English department sponsors the Edward W. Said Memorial Lecture, celebrating the legacy of the renowned theorist. This year’s lecture, by Jacqueline Rose, focuses on Said’s perspective on psychoanalysis, a process that abstracts and interprets the irrational space of the mind. In this poster, folded paper abstracts and interprets the complex physicality of contested territory.

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A Greater Sense of Urgency

by Waqas Jawaid · April 2, 2016

I have been meaning to write this post for months, but something more practical or urgent would always come up. And then, on Thursday, as I was in the midst of another urgent “thing,” my Facebook started flooding with news of Zaha Hadid’s death.

This left me profoundly shaken. I had somehow assumed that she was a fixture who would always be around, someone you can be in awe of or mock, depending on the circles you were in. In the back of my mind, her story was proof that outsiders could not only make it in the architectural world, but that they could be stars. And that architecture could serve not just itself but also leave the world a more interesting and complex place.

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For Once You Have Tasted Flight

by Andy Chen · March 29, 2016

Last week, we returned to Portland to photograph The Circus Project. Founded by the incredible Jenn Cohen to bring the magic of circus to homeless kids, the Project now offers public classes to support its larger mission.

The circus never ceases to amaze us and to inspire our design practice. Every time we delve deeper, we emerge with something more powerful. Like Degas painting the ballet, we seek to discover the excitement of being behind the scenes, of being in the performers’ shoes, and of hypnotizing the masses with skill and dramatic expression.

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Politics of the Classroom

by Waqas Jawaid · February 18, 2016

This poster series for the Princeton Women*s Center argues that personal backgrounds and experiences color and enrich academic conversations, lending them context and consequence. Building on the visual identity we designed last year, these posters challenge norms about who speaks first, loudest, and longest.

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Trans-Bodies and Beyond

by Andy Chen · January 19, 2016

We designed this poster for a screening of documentarist Leo S. Chiang’s Out Run at Princeton University. The film follows the work of transgender activist Bemz Benedito and the Ladlad Partylist—the world’s only LGBT political party—and their attempt to win Congressional representation in the conservative, Catholic-dominated Philippines.

The Ladlad party deploys the butterfly as its symbol, styled in pink and blue to represent transgender transformation. The poster features an origami butterfly in flight to evoke a move beyond reductive forms of interpretation towards richer, more nuanced understandings of trans identity. Full poster after the jump.

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