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A Sense of Belonging

“We Flourish” was Princeton’s historic first conference for Asian and Asian American alumni. In designing its visual identity, we identified two stereotypes to avoid: that all Asians are foreigners and that they are all the same. Quoting the University’s official motto, we named the conference “We Flourish” to suggest the power of collective advocacy, as well as belonging at Princeton. We created a celebratory brand that depicts the community as a constellation, highlighting the achievements of Asian and Asian American individuals and of the community as a whole.

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Client
We Flourish
Date
2015
Services
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