Princeton University Women*s Center

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Speaking truth to power

The Princeton Women’s Center approached Isometric to make the center more accessible to a student body disengaged with contemporary feminist discourse. Through interviews and listening sessions, we learned that women were routinely socially degraded and denied top student leadership positions. Using the asterisk as a design device, we created a new visual identity that invited the campus community to look deeper into everyday inequalities and to seek ways to redress them.

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Project
Princeton University Women*s Center
Date
2014 – Present
Services
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Client
Princeton University